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Good Food Russia buses appeared on the streets of Vietnam

Good Food Russia buses appeared on the streets of Vietnam
9 января 2023 г.

The Russian Export Center has launched advertising of domestic agricultural products on public transport in Vietnam. The first branded buses with the “Made in Russia” bird, the Good Food Russia inscription and the image of products from the showroom of Russian agricultural products began to run in Hanoi.

The first products that were placed on transport were Alenka chocolate and vegan products under the Healthy Menu brand.

This year, the Russian Export Center and the Ministry of Agriculture of Russia have improved the program to support Russian agricultural products through demonstration and tasting pavilions. From September 1, 2022, a whole list of promotion services is provided to companies free of charge. The launch of advertising on public transport in Vietnam is just one of the brightest examples of the services that our program participants receive completely free of charge.
Alexey Solodov

Vice President of the Russian Export Center

According to him, Russian agricultural products are promoted in social networks, in retail networks with the help of promotions and tastings, listing is provided for companies free of charge, that is, entry into foreign retail chains, registration of goods for entering the market, transportation of exhibition samples, and this is far not a complete list of services available to pavilion participants.

Placing Russian agricultural products in showrooms abroad is one of the most popular support tools abroad now, and demonstration and tasting pavilions of the agro-industrial complex are now operating in China, the United Arab Emirates, Egypt and Vietnam, and will soon open in Turkey and Saudi Arabia, Alexey Solodov noted .